CommunicationMultimedia tools for communicating knowledge on Xylella fastidiosa
XF-ACTORS communication will be implemented to create awareness on the project activities, to keep stakeholders and any interested organisation and person informed about the project activities in a consistent way. Actions will be designed and executed at International and national level.
The main project’s awareness activities will be:
- designing and maintaining the project website
- creating a project visual identity (project logo, reports templates, etc.)
- disseminating project publicity materials
- preparing newsletters, stakeholders bulletins with relevant project updates
- organizing stakeholder hearings with relevant experts, organize transnational conferences, media activities on local and national newspapers and also on magazines and TV channels
- preparing press releases, organize press conferences at the beginning, mid-term and at the end of the project, make publicity pages in a major newspapers in each project country, etc.
The challenge is to provide a well-structured communication processes for assessment, that takes into account the topics, the audiences and their feedback, therefore a group of experts in communication experts will assess the content of the information and define what can be easily comprehensible on the base of the target audience.
The communication strategy fully adopts the Open Science principles concerning the knowledge dissemination, with full respect of the scientific truth, intellectual honesty, numeric verification researcher’s environment, stakeholder’s interests, and people needs.
The Structured Communication implant increases and stimulates the knowledge sharing and the scope is to develop participation of the scientific community (researchers, scientific communities, officers, phytosanitary inspectors) on one side; while increasing the presence of stakeholders on the other side, such as farmers and sectoral industry, but also consumers, policy makers and general public, which are the most complicate sectors to be achieved by the scientific research, being them the last and farthest link of the chain.
This process of raising awareness will gather feedback for further improvements and advance the state-of-the-art and the competitiveness of EU research programs.